• About CoActive Health Shop

    About CoActive Health Shop

About us

At Human Performance Hub, our mission is to empower people with knowledge, personalised services, and quality supplements so they can make informed decisions to improve their health.

Started in 2013 by Roan Heming, Human Performance Hub was initially a word of mouth service including phone calls that provided a personalised approach to health and supplementation.

Through additional requests by clients and Roan’s own education, the business expanded to offer a wider range of services. The product line has grown from a multivitamin to include a wide variety of premium supplements from leading suppliers.

Our Approach

We see ourselves as partners in health - working with you towards the common goal of improving your health and quality of life.

We’re a small company with big goals. It’s not just about selling products. Human Performance Hub offers a range of personalised services and guidance to empower you to make informed and responsible choices for what’s right for you. We care about each customer because our success is based on your success.

Our holistic approach to health advocates prevention instead of just taking a ‘pill for an ill’ for individual symptoms or issues. Supplementation is one of the core pillars we consider necessary for optimal physical and mental health, along with nutrition, exercise, mindset, rest and recovery.

We’re here to help if you have any questions or would like advice about supplements, nutrition, or training. Please contact us if you would like to book in for a consultation.

Our core values


We pass our knowledge to you. We want to inspire you to move better and learn more about health. By being well informed, you can make the right decisions about choosing top quality products to improve your health.


Everybody is different. That’s why it's important to find what’s right for you. We’ll work together to help make those key decisions based on your individual health needs and goals.


You deserve to know what the products you put in your body are and what they do. That's why we work with trusted suppliers and choose our products based on the highest possible quality. We are also customers and use these products because we care about our health.

Furthermore, we only use and sell products from which we’ve personally witnessed good results, and/or supplements other practitioners have good experience with. The primary marker for results is an improvement in general health.

Roan Heming

Roan Heming, the founder of Human Performance Hub, is passionate about empowering people to improve their health. From personal experience, Roan knows the right supplements work wonders and can mean all the difference for good health.

Roan’s approach to health and supplementation was cemented in his consciousness at a very young age. As a child growing up in South Africa, Roan was health challenged with a hearing impairment and Attention Deficit Disorder (ADD).

To improve his health and concentration, Roan used various types of supplements like multivitamins, fish oil, and spirulina. Through health issues and learning disabilities, Roan also engaged in many physical activities as an outlet for his energy, growing his passion for sports.

In his late teens and early 20's, Roan had moved away from supplements and noticed changes, not only in digestion but in motivation and general health, which consequently shifted his focus back to supplementation. He sought guidance and trained with mentors (including Charles Poliquin, Andre Benoit, Wolfgang Unsold, Christian Maurice, Tom Hibbert, and Brigitte Korak) that helped build on previous knowledge.

You have to start somewhere. The key is getting the basics right. It doesn't matter if you’re eating right, training as hard as you can, or taking as many supplements as you can - your goals won't be met if the basics aren’t right.

- Roan Heming, Founder

Roan’s passion for food, nutrition and fitness became the stepping stones for his future direction. A certified personal trainer, Roan co-founded CoActive Health, a private gym and wellness facility to help people reach their health and fitness goals.

The organic growth of Human Performance Hub is a testament to Roan’s dedication to the health and wellness of his clients.